Learning Outcomes:
At the end of this module, students should be able to:
1) Access business news and articles in Chinese on familiar cases.
2) Demonstrate awareness of business environment in contemporary China.
3) Demonstrate presentation skills on business topics, supported by facts and statistics.
Indicative Module Content:
课本:成功之道——中级商务汉语案例教程(第二版)
Textbook: Business Chinese for Success----Real Cases from Real Companies (2nd Edition)
Week 1-4 肯德基的中国化 KFC’s Sinofication
Week 5-8 星巴克的第三空间 Starbucks’ “Third Place”
Week 9-12 宜家的奢侈“低价品” IKEA’s Luxurious “Low-price Products”