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BMGT45030

Academic Year 2024/2025

Int' Bus Consultancy Project (BMGT45030)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
20
Module Coordinator:
Dr John Cassidy
Trimester:
Summer
Mode of Delivery:
Blended
Internship Module:
No
Module Type:
Professional/Work Placement Module
How will I be graded?
Letter grades

Curricular information is subject to change.

The main objective of this project-based module is to provide students with a deeper, more practical understanding of company strategy formulation and implementation in a globalised economy. The focus of each project will be on developing evolved entry strategies for a particular product / service into a particular international market. Groups will be working on a live project with an allocated company.

At the group level, 5% is allocated for the initial research proposal having met with company and decided on brief. 50% is allocated for the final group project written report and presentation. At the individual level, 25% is allocated for meeting attendance and participation, and 20% for a learning journal.

About this Module

Learning Outcomes:

On completing this module, students will be expected to be able to:

1. Develop an understanding of the different strategic challenges an Irish firm faces when operating in an international environment.
2. Examine and explain the nature of industry competitiveness, the nature of resources and capabilities globally and the role of institutions, cultures and ethics and their implications for international entry strategies for their firm.
3. Have learnt successful strategies for entering new markets with a real life Irish company.
4. Have received mentoring from successful business people.
5. Have enhanced their CV and become more employable.
6. Have honed their presentation skills in front of successful business people.
7. Have learnt how to deliver and present a professional report.

Indicative Module Content:

Live company consultancy project

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

250
Autonomous Student Learning

250
Total

500

Approaches to Teaching and Learning:
As this is a live consultancy project, the lecturer acts both as a mediator and moderator, in helping and facilitating the progress of the project.

Requirements, Exclusions and Recommendations
Learning Requirements:

Semester 1 & 2 of MSc Smurfit programmes completed


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Initial Client Brief Presentation Week 3 Graded No

5

 Yes
Participation in Learning Activities: Class Vocal participation Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10 Graded Yes

25

 Yes
Group Work Assignment: Final client project and presentation Week 10 Graded Yes

50

 Yes
Reflective Assignment: Reflection on Client Project Week 12 Graded Yes

20

 Yes

Carry forward of passed components
No
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Continual assessment for the duration of module

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