Learning Outcomes:
On completing this module students will be expected to be able to (i) Critically appraise the theoretical underpinnings of International Business Management (ii) Describe the variety of factors that influence an international firm's success (iii) Explain the strategic options available to firms that choose to 'go international' and analyse the forces that affecting this decision (iv) Prepare, organise and manage a business seminar (using a case study) and present a reflective follow up report (written) on the exercise.