Learning Outcomes:
On completion of this module participants will be expected to:
- Understand the various conceptualisations of strategy - the key concepts, frameworks etc.
- Apply the most appropriate strategy tools when analysing different business contexts.
- Illustrate strategic concepts via module case studies
- Appreciate the various challenges associated with internationalisation.
- Appreciate the challenges associated with strategy execution and the role or influence of managers/leaders in these activities.
Indicative Module Content:
The concept of strategy
The Industry/external conceptualisation of strategy
The Resource/internal conceptualisation of strategy
The nature and sources of competitive advantage
Challenges of sustaining competitive advantage
Technology based industries and the management of innovation
Corporate Strategy
Global Strategies
Challenges of organising for performance – The role of structure
Challenges of organising for performance - beyond structure
Strategic leadership