Learning Outcomes:
• To develop your understanding of the distinctive advantages of and unique challenges facing family businesses.
• To strengthen your awareness of the significance, diversity, and complexity of family businesses.
• To enhance your appreciation of the different perspectives of various stakeholders associated with family businesses.
• To integrate entrepreneurial and professional management concepts for strengthening family business organisational performance.
• To identify and articulate solutions to the challenges associated with family businesses.
• To build knowledge of the managerial and governance practices that can help improve the effectiveness and longevity of family firms.