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This module will enable students to learn some challenging marketing concepts, digital communication techniques as well as an introduction to market research methods. In addition, it will introduce some basic financial management concepts for heritage/culture sites, which along with a basic introduction to management principles, including project management and negotiations and will develop students’ overall management skills. The course contents include lectures, case studies and up-to-date media examples.
About this Module
Student Effort Hours:
| Student Effort Type | Hours |
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Not yet recorded. |
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Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | ||
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Carry forward of passed components
Not yet recorded
Not yet recorded
| Terminal Exam |
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Not yet recorded
| Name | Role |
|---|---|
| Mr John Byrne | Lecturer / Co-Lecturer |