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Curricular information is subject to change
On completion of this module, students should be able to:
1. Demonstrate a critical understanding of the concepts of Marketing and Branding.
2. Demonstrate a critical understanding of the concepts of Consumer Behaviour and the various Marketing Communication methods.
3. Demonstrate a critical understanding of the concepts of Market Research Methods.
4. Demonstrate a critical understanding of the concept of Management Behaviours and theories including Organisation Culture and Diversity.
5. Demonstrate an understanding of Financial Management for heritage/cultural sites.
Student Effort Type | Hours |
---|---|
Specified Learning Activities | 52 |
Autonomous Student Learning | 55 |
Lectures | 18 |
Total | 125 |
Primary degree
Learning Exclusions:None
Learning Recommendations:None
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, post-assessment
UCD School of Archaeology use standard feedback sheets for all modules. Your feedback is provided on this form - the form also contains feed forward details - this will help you think about how you could improve your approach in future assignments
Name | Role |
---|---|
Mr John Byrne | Lecturer / Co-Lecturer |