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ARCH40980

Academic Year 2024/2025

Marketing and Project Development (Online) (ARCH40980)

Subject:
Archaeology
College:
Social Sciences & Law
School:
Archaeology
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Dr Claire Cave
Trimester:
Autumn
Mode of Delivery:
Online
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module will enable students to learn some challenging marketing concepts, digital communication techniques as well as an introduction to market research methods. In addition, it will discuss some basic concepts in management principles, including project management and negotiations and will develop students’ overall management skills. The course contents include lectures, case studies and up-to-date media examples.

About this Module

Learning Outcomes:

On completion of this module, students should be able to:

1. Demonstrate a critical understanding of the concepts of Marketing and Branding.
2. Demonstrate a critical understanding of the concepts of Consumer Behaviour and the various Marketing Communication methods.
3. Demonstrate a critical understanding of the concepts of Market Research Methods.
4. Demonstrate a critical understanding of the concept of Management Behaviours and theories including Organisation Culture and Diversity.


Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

90
Autonomous Student Learning

140
Online Learning

20
Total

250

Approaches to Teaching and Learning:
Combination of lectures and small group tasks, supported by VLE.

Requirements, Exclusions and Recommendations
Learning Recommendations:

Primary degree


Module Requisites and Incompatibles
Equivalents:
Marketing & Project Dev. (ZOOL40470)


 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

UCD School of Archaeology use standard feedback sheets for all modules. Your feedback is provided on this form - the form also contains feed forward details - this will help you think about how you could improve your approach in future assignments

Name Role
Mr John Byrne Lecturer / Co-Lecturer
Dr Annalisa Christie Tutor
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