Learning Outcomes:
On completion of this module students should be able to: Discuss the development of the horse in Ireland and its importance in Irish society; Explain the extent to which the Equine Industry in Ireland contributes to our economy; Discuss the role of support organisations for the Irish Sport Horse and Thoroughbred industries; List and describe the function and importance of ancillary organisations associated with the equine industry in Ireland; Describe marketing processes; Be able to recognise opportunities for new enterprises within the equine industry.
Indicative Module Content:
1. The Irish horse
2. Thoroughbred industry
3. Welfare and therapy
4. Entrepreneurship
5. Sport horse industry
6. Individual research project