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AERD40150

Academic Year 2024/2025

Innovation for Food Business (AERD40150)

Subject:
Agribus Extension & Rural Dev
College:
Health & Agricultural Sciences
School:
Agriculture & Food Science
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Dr Edel Kelly
Trimester:
Summer
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The aim of this module is to provide an understanding of how managers can deal with ongoing innovation in both private and public sectors in relation to the food industry. The module will explore various stratgies to manage the innovation process both in terms of the overall agrifood innovation system as well as at the individual business level. A key aim is for students to understand the strategic as well as operational issues that affect the innovation process. This module aims to equip students with an understanding of the skills required to manage innovation at the operational and strategic levels within the food sector. The aim will be to explore how firms (and sectors) can create and sustain market advantage, increase revenues and reduce costs, and enhance competitiveness through innovation.

About this Module

Learning Outcomes:

On successful completion of this module students will be able to: understand the concept of an agrifood innovation system; understand the significance of innovation and how it links to wider strategic issues within the firm; appreciate how process innovations alter the ways of transforming a range of inputs into products and services for customers and end users; have insights into contingency factors such as firm size, technological complexity and environmental uncertainty which influence the precise choice of processes; understand how food businesses are able to develop new products and services that are differentiated from their competitors, and how these firms can out-perform and learn from their competitors, whether measured in terms of market share, profitability, and growth or market capitalisation; assess the factors that increase the likely success of new products and services, the use of formal development processes and tools, and proven strategies for development and commercialisation,

Student Effort Hours:
Student Effort Type Hours
Lectures

18
Small Group

12
Specified Learning Activities

15
Autonomous Student Learning

65
Total

110

Approaches to Teaching and Learning:
This module is delivered through lectures and problem-based learning, the approach places students at the center and include active/task-based learning; peer and group work; lectures; critical writing; reflective learning; debates; case-based learning; student presentations, etc.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Within 20 days of completion Feedback on final exam will be provided by appointment with lecturer.

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