AERD40110

Learning Outcomes:

At the end of this module, graduates will:
1. Have experience of working through a project from initial briefing to end strategy and plans- working through the all available information,defining a range of options based on their analysis of the key issues/opportunities and from those options developing a clear set of recommendations that in their view, best address the problem/opportunity for the client company
2.Have worked in a predesignated team and gained valuable insight into teamworking including project management , time management , goal setting, team dynamics etc
3. Capitalise on the opportunity to apply theory studied in classroom in a simulated work environment particularly in terms of business strategy development.
4. Have had the opportunity to interact with and present to a real client company in a formal setting, similar to what students will face in a real work environment

Indicative Module Content:

(1) Carry out market research using both primary and secondary data sources
(2) Market Segmentation, Targeting and Positioning
(3) Review market growth rates
(4) Identify market opportunies
(5) Develope marketing strategy

Student Effort Hours:

Approaches to Teaching and Learning:

The group project uses a range of approaches to support teaching and learning. These include lectures, in-vited speakers, site visits & in-class discussion. Students will develop their team-working skills by completing the group projectundertaking a task-oriented, group-based project. They will also enhance their communication skills by presenting theirmarketing plan to faculty and representatives of the participatingcompany. In conjunction with self- and peer-assessment activities students are required to reflect on their own learning and their team's performance in completing tasks.

Not applicable to this module.

Not applicable to this module.
 

Assessment Strategy  

 

Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback will be provided to groups on each of the components of their marketing strategy.