Learning Outcomes:
On completing this module, students should be able to:
a) Identify and analyse digital business opportunities for competitive advantage.
b) Discuss the wider organisational implications of Digital Business in organisations.
c) Following a generic Digital Business Strategy Framework, draft a strategic digital business plan for an organisation.
Indicative Module Content:
Topic One – Introduction to Digital Innovation & Strategy
Topic Two – The Digital Business Strategy Framework
Topic Three - Strategic Decision Making in the Digital World
Topic Four – Artificial Intelligence (AI) Strategy
Topic Five – The Dark Side of Digital Business