BMGT45690

Learning Outcomes:

On completion of this module participants will be expected to:

- Understand the various conceptualisations of strategy - the key concepts, frameworks etc.
- Apply the most appropriate strategy tools when analysing different business contexts.
- Illustrate strategic concepts via module case studies
- Appreciate the various challenges associated with internationalisation.
- Appreciate the challenges associated with strategy execution and the role or influence of managers/leaders in these ac

Indicative Module Content:

Topic 1: The Concept of Strategy
Topic 2: Charting an Organisation’s Strategic Direction
Topic 3: The External Environment
Topic 4: Resources, Capabilities and Competitiveness
Topic 5: Generic Competitive Strategies
Topic 6: Strengthening Competitive Position
Topic 7: Competing Internationally
Topic 8: Corporate Strategy
Topic 9: Ethics, Corporate Social Responsibility, Sustainability
Topic 10: Strategy Execution
Topic 11: Managing Internal Operations
Topic 12: Corporate Culture and Leadership

Student Effort Hours:

Approaches to Teaching and Learning:

Lectures, Discussion, Case-based learning

AI POLICY: AI can be a very useful aid in learning about competitive strategy and I expect you to use it in your preparation and case analysis before class. However, AI has fundamental limitations that could seriously undermine your learning. It is important that you:
· Openly embrace AI as part of your learning journey.
· Realise that AI is not a substitute for the enjoyable and captivating experience of learning competitive strategy.
· Learn how to prompt AI effectively to get the learning outcomes that you desire. This will take much practice and experimentation.
· Do not blindly trust what AI gives you. Develop ways to fact-check its responses. The more you come to understand competitive strategy the better you will become at evaluating the content that AI provides you.
· Never present work produced by or with the assistance of AI as your own original material. To do so will put you in breach of academic integrity regulations.

Not applicable to this module.

Not applicable to this module.
 

Assessment Strategy  

 

Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.