Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT46130 | Consumer Behavior | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46140 | Omnichannel Mkt Communications | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46150 | Consumer Insights & Analytics | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46320 | Strategic Marketing Management | Autumn | 7.5 |
Stage 1 Core Modules |
BMGT43290 | Building Sustainable Supply Chain Advantage | Spring | 7.5 |
Stage 1 Core Modules |
MKT46160 | Pricing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46190 | Digital Retailing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46210 | Neuromarketing & AI | Spring | 7.5 |
Stage 1 Core Modules |
MKT46280 | Customer Experience Management | Summer | 7.5 |
Stage 1 Core Modules |
MKT46290 | Digital Tracking and Analytics | Summer | 7.5 |
Stage 1 Core Modules |
MKT46330 | Marketing Project | Summer | 15 |