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Digital Marketing

MSc (NFQ Level 9)

This course is available through the following application route(s)

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Our vision is to deliver a programme that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, we’ve assembled an exceptional team of academics and industry professionals who collaborate to ensure the MSc in Digital Marketing reflects the latest research and real-time best practices. 

This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.

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About This Course

Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.

Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.

Module Type Module   Trimester Credits
Stage 1 Core Modules
 MKT46130 Consumer Behavior Autumn  7.5
Stage 1 Core Modules
 MKT46140 Omnichannel Mkt Communications Autumn  7.5
Stage 1 Core Modules
 MKT46150 Consumer Insights & Analytics Autumn  7.5
Stage 1 Core Modules
 MKT46320 Strategic Marketing Management Autumn  7.5
Stage 1 Core Modules
 MKT46200 Advanced SEO & SEA Spring  7.5
Stage 1 Core Modules
 MKT46210 Neuromarketing & AI Spring  7.5
Stage 1 Core Modules
 MKT46220 Digital B2B: Creating Value Spring  7.5
Stage 1 Core Modules
 MKT46230 Social Media Spring  7.5
Stage 1 Core Modules
 MKT46280 Customer Experience Management Summer  7.5
Stage 1 Core Modules
 MKT46290 Digital Tracking and Analytics Summer  7.5
Stage 1 Core Modules
 MKT46300 Digital Marketing Project Summer  15

MSc Digital Marketing (B424) Full Time
EU          fee per year - € 15760 ba
nonEU    fee per year - € 24260 ba

ba"Continuation fees apply Where a student fails to complete their programme in the prescribed time a continuation fee will apply to modules carried in subsequent years."
***Fees are subject to change

Full Time option suitable for:

Domestic(EEA) applicants: Yes
International (Non EEA) applicants currently residing outside of the EEA Region. Yes

Part Time option suitable for:

Domestic(EEA) applicants: Yes
International (Non EEA) applicants currently residing outside of the EEA Region. No


This full-time Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques.  It is open to Irish and International business graduates (or related area), who want to improve their digital skills, be industry ready and find exciting jobs in the digital capital of Europe.



Entry Requirements:



A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science or a related area.



Or



A primary degree with a minimum of three years’ work experience in a Marketing role.


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General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Digital Marketing:

ROWCLASS Apply to   Application Type  
showAudience-audienceEU showAudience-audienceInt B424
Digital Marketing
Master of Science		 Full-Time
Commencing 2024/2025 September		 Graduate Taught
UCD Michael Smurfit Graduate Business School		 Apply
* you can change options at the top of the page
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