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Marketing

MSc (NFQ Level 9)

This course is available through the following application route(s)

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Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry.

This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.

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About This Course

Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.

Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.

Module Type Module   Trimester Credits
Stage 1 Core Modules
 MKT46130 Consumer Behavior Autumn  7.5
Stage 1 Core Modules
 MKT46140 Omnichannel Mkt Communications Autumn  7.5
Stage 1 Core Modules
 MKT46150 Consumer Insights & Analytics Autumn  7.5
Stage 1 Core Modules
 MKT46320 Strategic Marketing Management Autumn  7.5
Stage 1 Core Modules
 MKT46160 Pricing Spring  7.5
Stage 1 Core Modules
 MKT46170 Create &Managing CustomerValue Spring  7.5
Stage 1 Core Modules
 MKT46180 Brand Management Spring  7.5
Stage 1 Core Modules
 MKT46190 Digital Retailing Spring  7.5
Stage 1 Core Modules
 MKT46240 Advanced Analytics & Big Data Summer  7.5
Stage 1 Core Modules
 MKT46250 Launching New Products Summer  7.5
Stage 1 Core Modules
 MKT46330 Marketing Project Summer  15

MSc Marketing (B259) Full Time
nonEU    Year 1 - € 22600 ba
EU/NONEU    Year 2 - € 2510 ba
EU          Year 1 - € 15760 ba

MSc Marketing (B260) Part Time
EU          Year 1 - € 8610 ba
nonEU    Year 1 - € 11300 ba
EU          Year 2 - € 8200 ba
nonEU    Year 2 - € 10760 ba
EU/NONEU    Year 3 - € 2510 ba

ba"Continuation fees apply Where a student fails to complete their programme in the prescribed time a continuation fee will apply to modules carried in subsequent years."
***Fees are subject to change
Fees FT EU: €13,350 FT Non-EU: €18,300
Fees PT EU: €7,250 pa PT Non-EU: €9,150 pa

Full Time option suitable for:

Domestic(EEA) applicants: Yes
International (Non EEA) applicants currently residing outside of the EEA Region. Yes

Part Time option suitable for:

Domestic(EEA) applicants: Yes
International (Non EEA) applicants currently residing outside of the EEA Region. No


Suitable for business graduates with a marketing orientation and current professionals wishing to build upon their existing marketing skills, as well as students with an undergraduate background in psychology.



Entry Requirements:



A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology or a related area.



Or



A primary degree with a minimum of three years’ work experience in a Marketing role.


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General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing:

ROWCLASS Apply to   Application Type  
showAudience-audienceEU showAudience-audienceInt B259
Marketing
Master of Science		 Full-Time
Commencing 2024/2025 September		 Graduate Taught
UCD Michael Smurfit Graduate Business School		 Apply
* you can change options at the top of the page
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