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BMGT45420

Academic Year 2024/2025

Competitive Strategy (Mod) (BMGT45420)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Dr Brian McGrath
Trimester:
Autumn
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is designed to introduce students to the comprehensive nature of strategy in business and provides an insight into the main tools of analysis available to the strategist.

About this Module

Learning Outcomes:

On completion of this module participants will be expected to:
1. Describe the main theories and frameworks relevant to Competitive Strategy
2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios
3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning
4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies

Indicative Module Content:

Source of good strategy
Competences and Competitive Advantage
Industry and Environment Analysis
Network Contexts
Generic Competitive Strategies
Business Models
Blue Ocean Strategy
Disruptive Innovation
Strategy Execution

Student Effort Hours:
Student Effort Type Hours
Lectures

0
Total

0

Approaches to Teaching and Learning:
Case-based learning
Business Simulation

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Exam (In-person): End of term case-based examination. End of trimester
Duration:
2 hr(s)
 Standard conversion grade scale 40% No

70

 No
Group Work Assignment: Case study analysis. Week 10 Standard conversion grade scale 40% No

30

 Yes

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Typically you will be provided feedback on case submissions at least one week in advance of the next required submission. this is to allow you to incorporate the feedback into your subsequent efforts.

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