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Marketing Practice

MSc (NFQ Level 9)

This course is available through the following application route(s)

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Structured to simulate the dynamic work environment, the MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.

This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.

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About This Course

Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.

Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.

Module Type Module   Trimester Credits
Stage 1 Core Modules
 MKT42180 Strategic Marketing Mgt Autumn  7.5
Stage 1 Core Modules
 MKT42540 Customer and Market Insights Autumn  7.5
Stage 1 Core Modules
 MKT46180 Brand Management Spring  7.5
Stage 1 Core Modules
 MKT46310 Digital Marketing Spring  7.5
Stage 1 Core Modules
 MKT46250 Launching New Products Summer  7.5
Stage 1 Core Modules
 MKT46270 Prof.Development: Bus.Building Summer  2.5
Stage 1 Core Modules
 MKT40720 Professional Development Year-long (12 months)  20
Stage 1 Core Modules
 MKT40750 Applied Marketing Projects Year-long (12 months)  30

MSc Marketing Practice (B025) Full Time
EU          fee per year - € 15760
nonEU    fee per year - € 22600

***Fees are subject to change
Fees FT EU: €14,450 FT Non-EU: €18,300

Full Time option suitable for:

Domestic(EEA) applicants: Yes
International (Non EEA) applicants currently residing outside of the EEA Region. Yes


This course is suitable for graduates from both business and non-business backgrounds.  The objective of the course is to transform graduates into competent marketing professionals.



Entry Requirements:















Honours Business primary degree or an honours degree in other disciplines.
Acceptance on the programme is subject to demonstration of an aptitude in Marketing
Interview: The interview process is made up of two separate interviews; one individual and one group interview.

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General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing Practice:

ROWCLASS Apply to   Application Type  
showAudience-audienceEU showAudience-audienceInt B025
Marketing Practice
Master of Science		 Full-Time
Commencing 2024/2025 September		 Graduate Taught
UCD Michael Smurfit Graduate Business School		 Apply
* you can change options at the top of the page
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