Learning Outcomes:
There are four learning outcomes for this module;
1. Conduct research into subject issues and gather evidence / information from pertinent sources.
2. Evaluate the usefulness of contemporary theoretical frameworks to solve complex unstructured marketing problems. Further to this the learning outcome should develop the students ability to draw on valid evidence available to develop coherent and logical argument with a view to enhancing current marketing theory / practice.
3. Research & report on a specific marketing topic and present the key findings orally and in writing to key stakeholders.
4. Operate effectively in teams and demonstrate self direction when completing projects.
Indicative Module Content:
1. Understanding client needs
2. Developing effective clients briefs
3. Gathering useful customer and market research
4. Building insights from research
5. Building strategy from insights
6. Communicating strategy innovations
7. Reflective learning